The Site Visit Podcast

Hosted by James Faulkner


The Brand of Construction

Join us Thursday evening for a special recorded podcast roundtable!



Chris Atchison – President of British Columbia Construction Association

Geoffrey Beukema  – Vice President, Houle Electric

Paul Demeule – Vice President, Modern Niagara


Podcast Discussion Topics:

  • – What is the Brand of Construction? How do we control a Brand?
  • – We have a labour shortage problem at the top of the funnel  – What is driving
  • – Construction, the next bastion of innovation
  • – What we can do to put the Swagger back into Construction

James Faulkner is the founder and CEO of SiteMax Systems, a Canadian construction tech company providing a desktop and mobile platform for field and office management and construction. He is also the founder and host of the SiteVisit, a podcast dedicated specifically to construction with over 100 episodes interviewing the finest leaders. Prior to SiteMax, James spent the previous 10 years leading his brand strategy company, Faulkner Brand. During this tenure, in 2006 he invented and developed “Employer Brand”, a Canadian initiative to research, define and create the meaning of the worklife brand. He and his national team created campaigns for Cineplex Theatres, Manulife Financial, The Cooperators, Harvey’s Restaurants, Milestones, Montana’s, Century 21 Canada and a number of construction companies in Vancouver. His work was to find and create strategies for what it meant to work in these organizations.



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Get ready to explore the future of construction at the VRCA Construction Leadership Forum 2024! Join us from May 2-4, 2024, at the Chateau Fairmont hotel in Whistler, BC, for three days of learning, networking, and inspiration. Register now! #CLF2024


Join us at the VRCA Construction Leadership Forum 2024 in Whistler, BC, from May 2-4, 2024! This year’s theme is all about Navigating the Peaks of Construction. Register now for three days of learning, networking, and innovation. #CLF2024

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Experience the future of construction at the VRCA Construction Leadership Forum 2024! From May 2-4, 2024, join industry leaders in Whistler, BC, for insights, technologies, and strategies shaping the industry. Register today! #CLF2024