James Faulkner is the founder and CEO of SiteMax Systems, a Canadian construction tech company providing a desktop and mobile platform for field and office management and construction. He is also the founder and host of the SiteVisit, a podcast dedicated specifically to construction with over 100 episodes interviewing the finest leaders. Prior to SiteMax, James spent the previous 10 years leading his brand strategy company, Faulkner Brand. During this tenure, in 2006 he invented and developed “Employer Brand”, a Canadian initiative to research, define and create the meaning of the worklife brand. He and his national team created campaigns for Cineplex Theatres, Manulife Financial, The Cooperators, Harvey’s Restaurants, Milestones, Montana’s, Century 21 Canada and a number of construction companies in Vancouver. His work was to find and create strategies for what it meant to work in these organizations.